Eloqua Dynamic Content: A Step-by-Step Guide

Introduction

Dynamic Content in Eloqua allows you to create personalized and engaging marketing experiences by tailoring content for specific segments of your audience. Whether it's text, images, or offers, Dynamic Content enables you to deliver more relevant messages, increasing conversion rates and user engagement.

This guide will walk you through the process of creating, managing, and embedding dynamic content in emails, landing pages, and other marketing assets.

1. What is Dynamic Content?

Dynamic Content allows you to personalize your marketing materials by changing elements based on criteria such as:

• Visitor behavior
• Demographics
• Engagement history

Key Benefits:

• Enhanced personalization: Tailor messages based on the user’s behavior, location, or preferences.