The Eloqua AppCloud Architecture Guide: A Developer Journey Toward AI

Eloqua APIs and the Foundation of the Platform

Developers begin by understanding how Eloqua moves data. REST supports real time lookups and updates. Bulk handles large imports and exports. Reporting provides analytics grade data. These APIs define how external systems communicate with Eloqua.

Examples

• Using REST to retrieve a contact before registering them for a webinar
• Using Bulk to import 100,000 new leads from a CDP

Key points

• REST is ideal for real time operations
• Bulk is ideal for high volume operations
• Reporting API powers analytics and dashboards

Key takeaway
Clean, accessible data is the foundation for every AppCloud extension and every AI workflow.