Confirming unsubscribe touchpoint for Eloqua contacts

Summary:

I am investigating how some contacts may come to be unsubscribed. Is there any UI or Insight report that might show me this?

Content:

Some users have asked for clarity on how some contacts came to unsubscribed. They see valid customers and contacts in an unsubscribed state and want to re-subscribe them. We can't make a decision on this without understanding how their current status came to be.

One example contact record shows:

• Globally unsubscribed
• Email address valid (not hard-bounced)
• Email address not from a consumer inbox provider
• No form submissions
• Last activity was an email sent in April 2025, which the contact opened and clicked the CTA link