Part 2: The Anatomy of a High‑Performing Custom Object
Preparing Eloqua for the AI Era: Series Part 2 of 5
Part 1 introduced the core idea that Eloqua’s agility in the AI era begins with the data model, and that the moment a marketer asks a simple segmentation or personalization question, the quality of the Custom Object (CDO) becomes visible.
Part 2 goes deeper. This installment breaks down the four structural elements that determine whether a CDO becomes a strategic asset or a long‑term liability:
- Purpose
- Data types
- Field types
- Display formats
These are not configuration details. They are architectural decisions that shape what Eloqua can and cannot do.
1. Purpose: The North Star of Every Custom Object
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