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In Eloqua Marketing Insight, what is the calculation used for totals for UOR and UCTR?

in Eloqua 1 comment

Summary:

"I’ve generated a report for a specific email group and noticed the totals for UOR (Unique Open Rate) and UCTR (Unique Click-Through Rate) at the bottom. Could someone clarify the formula used to calculate these aggregate totals? Any help from the community would be greatly appreciated!"


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