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CTR in dynamic content Eloqua mails
Hello,
In Oracle business intelligence we can track the Opens and open rates of dynamic content blocks. But not the clickthroughs.
I tried to add "elqTrack=true" to some hyperlinks. But it doesn't seem to work
Is there a (easy) way to track the hyperlinks in dynamic content blocks in emails?
Best regards,
Jan
Comments
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Hello @Jan Puttevils
You can use the out-of-the-box Email Clickthrough Link with Query String Breakdown - Clickthrough Link Count Insight Report to track all hyperlinks used in Email. However, if the same link url is being used in multiple dynamic content blocks, you might want to add some additional QS parameters to links to track the number of clicks per each block.
Hope this helps.
Piotr Sito
Senior Marketing Automation Specialist
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Hey @Jan Puttevils,
I think you can use the Email Clickthrough Link with Query String Breakdown report if you have parameters that can help you identify the URLs from your dynamic content. You should be able to see the activity there for links with "elqTrack=true". If this doesn't work, try with a redirect URL.
I believe the "Dynamic Content" subject area is not "compatible" with the "Email Clickthrough" one. However, you can create a custom column with the name of the dynamic content calculated based on the URL/query string.
Warm regards,
Ioana
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Oops, @Piotr Sito. I had this one opened before seeing your reply. 😊 It looks like we were both thinking about the same report.
Ioana
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Thank you for the tip! I will try to apply this. Have a nice day!
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Since we have provided the same solution with @Ioana Stofor - LogDMS.com I am pretty sure that this is the right report you are looking for @Jan Puttevils - but please let us know if it works!
