From Data to Decisions: Easy UTM Reporting in Eloqua Insight

This is Part 3: From Data to Decisions: Easy UTM Reporting in Eloqua Insight of our Eloqua UTM Tracking and Reporting series. In Part 1: From Click to Clarity: Why UTM Tracking is Effortless in Eloqua, we explored the strategic “why” behind UTM tracking. In Part 2: Eloqua UTM Tracking Made Simple: A Complete Setup Guide, we built the foundation: UTMs were appended to every outbound link, captured on arrival, cleaned of conflicts, and synced and stored inside Eloqua. That final step is the bridge between simply tracking clicks and turning those clicks into insight. Without it, Eloqua Insight has nothing to work with. With it, you now have structured, report‑ready data tied to your Contacts and/or Custom Data Objects.