Eloqua UTM Tracking Made Simple: A Complete Setup Guide
This article is Part 2 (Eloqua UTM Tracking Made Simple: A Complete Setup Guide) of our Eloqua UTM Tracking & Reporting series. If you’re new here, you can start with this one or explore the full series for the complete journey from strategy to reporting.
In Part 1 we explored the business case for UTM tracking and how it supports better attribution and decision‑making. Now it is time to move from theory into practice. This guide will walk you through the technical steps to implement UTM tracking in Eloqua so that every click is tagged, every form submission is attributed, and every report tells the full story.