You're almost there! Please answer a few more questions for access to the Applications content. Complete registration
Interested in joining? Complete your registration by providing Areas of Interest here. Register

Adjusting your marketing strategy to increasingly digital customer engagements.

53
Views
5
Comments
edited Apr 17, 2024 11:04PM in Eloqua 5 comments

Summary

Acknowledging, Understanding and EMBRACING the change in Marketing's role in the buying journey in a Digital First world!

Content

Throughout my career, I’ve always seen Marketing as a fully accountable/metrics driven Demand Generation engine (i.e. doing what needs to be done to drive front line Sales) with a focus that spans not only at the top of the Marketing funnel but also within the Sales Pipeline. The lines have been blurring rapidly between Marketing and Sales over the last decade – and all research indicates that Marketing now plays a much larger role ..much deeper in the buying journey ..now more than ever before.

Howdy, Stranger!

Log In

To view full details, sign in.

Register

Don't have an account? Click here to get started!