area: MarTech
Discussion List
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Adjusting your marketing strategy to increasingly digital customer engagements.Summary Acknowledging, Understanding and EMBRACING the change in Marketing's role in the buying journey in a Digital First world! Content Throughout my career, I’ve alwa… -
Oracle accelerated its internal marketing segmentation with Oracle Unity Customer Data PlatformHere is the blog article that explains how we internally adopted Oracle Unity, our customer data platform, to give our marketers faster access to customer data for segme…
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"Selling" B2B Physical Products RemotelySummary With sales teams grounded and non-essential visitors to companies prohibited for the foreseeable future, how to enable sales people to sell physical products rem…