Migrating Campaigns to Message Designer in Responsys - Part 1
in Responsys
This was a presentation that was done at MCX this year. This post is the first going over the information related to making the decision to migrate. Other posts will go over collecting your assets, selecting your first campaign, and how to migrate.
Why Migrate - Or, how to justify all this work.
Email Message Designer was introduced 3+ years ago. As part of that introduction, RPL was introduced as a new personalization language. In the department I was originally in, however, it wasn't that important. Because it was introduced as a feature you didn't have to work with, most clients ignored it. The only people who were getting this as their native campaign structure were new customers.
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