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Migrating Campaigns to Message Designer in Responsys - Part 3

This was a presentation that was done at MCX this year.  This post is the first going over the information related to making the decision to migrate. Previous posts have gone over the justifications and account settings  Other posts will go over and how to migrate.

Start with Your most basic campaign

The tendency with migration is to get focused on the most complex campaigns, and the primary reason nobody starts with this kind of migration is the fear that they have to migrate that Order Confirmation email, or the weekly "Specials" email that uses a supplemental table.

Getting used to the environment is more important that understanding how to migrate your Data needs. Focus on finding the email with the most minimal personalization.

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