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SMS Billing in Oracle Responsys

in Responsys

Short Messaging Service (SMS) is an immediate form of mobile communication with a 98% open rate, which makes it an effective marketing channel.

However, SMS channel usage is sensitive to length and to the character set that is used in the message. There are certain industry standards that affect the SMS length, which in turn affect the billing for SMS usage.

This article explains the SMS split-count calculation and provides best practices to avoid unintended split count. It also helps you understand the SMS billing method in the new Responsys Interaction model.

SMS Configuration in Responsys

An SMS aggregator manages both the distribution of SMS messages sent from Responsys to mobile devices and the routing of responses coming back from mobile devices to Responsys. The following diagram depicts the basic integration:

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