‘Tis the Season for Holiday Planning (Now!)
in Responsys
By Kenna Hilburn, Director of Account Development, Liveclicker
It’s beginning to look a lot like … September.
Which means your holiday planning is in full swing! Instead of writing an article with vague ideas that only add to your growing to-do list, we decided to give four specific tactics you can execute NOW to better position your programs for a successful holiday season and Q4.
Tip #1: Test, Test, Test
The first item on your holiday prep list should be to A/B test. Now is the time to determine the right creative mix for subject lines and email designs so your content is fully optimized and ready for the holiday season.
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