Advanced Responsys Personalization Language (RPL) Training
in Responsys
Advanced RPL Training is now available for internal OMC employees for free and is available to anyone with a Responsys learning subscription.
Responsys is a powerhouse of features enabling modern marketers to achieve enterprise marketing goals. While some features are intuitive and need no technical expertise, there are other features that can be better leveraged by tech-savvy individuals. Responsys Personalization Language (RPL) is one such feature that helps companies meets complex business requirements at scale. This feature works like a coding language, but is technically a templating language which enables developers to perform various scripting and programming requirements in their email, SMS or push campaigns.
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