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Google Chrome 80 Cookie Change: Here’s what you need to know

Chrome 80 updates may have an impact only on your conversion tracking. If you are using Responsys's conversion tracking feature and your response handler is the same as that of your website domain then there is no action needed. If your response handler is different than that of your website, then you will notice your conversions not getting tracked anymore.

Introduction

The Chrome 80 release, scheduled for February 2020, changes the default cross-domain (SameSite) behavior of cookies. This change enhances security and privacy but requires customers and partners to test conversion tracking that rely on cookies. More information can be found in Chromium blog

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