SMS Campaign Settings Changes Effective February 2018
in Responsys
Beginning February 1, 2018, the following updates will be in effect for SMS Campaigns:
- All SMS Campaigns that exceed 160 characters for GSM or 70 characters for UCS-2 will be split and sent as multiple messages. This will be the only option available.
- Previously, the Campaign Settings section within the SMS Campaign Workbook would allow users to select how you would like a SMS message to be treated if (after personalization) the message exceeds the maximum allowed length of SMS messages (160 characters for GSM or 70 characters for UCS-2)
- Settings included: 1) Split and send as multiple messages (charges for multiple messages will apply), 2) Truncate to max character limit of selected Character set (160/70) and send message, 3) Do not send the message
- Previously, the Campaign Settings section within the SMS Campaign Workbook would allow users to select how you would like a SMS message to be treated if (after personalization) the message exceeds the maximum allowed length of SMS messages (160 characters for GSM or 70 characters for UCS-2)
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