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Oracle Responsys Feature Kit: Optimizing email campaigns with Responsys multivariate testing (MVT)

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edited Aug 8, 2023 7:26AM in Responsys 1 comment

Learn more! Be sure to explore all of our Oracle Responsys Feature Kits


With Oracle Responsys Multivariate Testing (MVT), your marketing team can test multiple versions of email campaigns to determine the one that performs the best.

Within each campaign version, you can test different email components such as subject line, from name, images and content components. All this without creating separate campaigns or using 3rd party tools.

To help you understand the Oracle Responsys multivariate testing capabilities, we have assembled three key resources for you. We refer to these collectively as a Feature Kit, and they will take less than 30 minutes for you to review:

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