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Why MVT campaign send to 100% of the audience, instead of the smaller sample size?

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If this is the first time you have setup an MVT in program, do take note of the following explanation, as a lot of time the test outcome does not seems to be expected (i.e. : the MVT campaign send to 100% of the audience, instead of the smaller sample size).

The MVT campaign is supposed to be “activated” only from the time we want it to start.

For example, if we set to start the MVT test at 5:00am for a duration of 2 hours, it will activate the MVT settings against those enactments that pass through it between 5:00am and 7:00am only.

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