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Customer master for Global ERP

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We are implementing Oracle ERP for an enterprise which has operations in 40 countries.

It has many customers which have presense across multiple countries .

Now each county it operates has a seperate legal registration in that country.

How does the customer account fir into this bigger picture?

Is it recommended to create a global customer,Global Account and site for each country or we shoould create seperate customers for each country?

What are the pros and cons of both approaches?

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