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Nurture Programs in Eloqua

in Eloqua 3 comments

Hi Community,

When a lead in Salesforce is tagged with the lead status 'In Nurture' in the lead lifecycle, we need to push the corresponding lead to a nurture campaign in Eloqua. The information is stored in a field called 'Lead Status' on the Salesforce lead object, which then syncs to the Eloqua contact field labelled 'Lead Status' as well.

Whenever a lead enters this stage, we need to push them to a nurture track within 24 hours of acquiring this status. I am not sure what is the best way to implement this in Eloqua. Could anyone please advise on what the logic would look like inside Eloqua that fetches the contacts based on the conditions outlined above?

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