Making Sense of Decision Steps and Evaluation Periods - Part II

Don't Miss Part One: Making Sense of Decision Steps and Evaluation Periods - Part I

Getting the hang of the various ways to configure decision steps, evaluation periods, and wait steps can save production time and valuable real estate on your canvases.

In Part II of “Making Sense of Decision Steps and Evaluation Periods,” we’ll walk through the configuration of these steps in several use cases.

Use Case I: Evaluation Period Instead of Wait Step – Reduces clutter

Let’s say you want to remove contacts from your campaign if they fill out a form between email sends. You might think, “I’ll put a wait step after my email to hold them between the sends, then evaluate them before sending the next email.” But why use two steps when you can accomplish the same thing with one?