Enhance Insight Reporting with Dynamic Week Start

Metrics are a critical part of digital marketing, and Insight is a powerful tool to measure the effectiveness of your work in Oracle Eloqua. Unfortunately, not every Insight report comes with perfectly structured date dimensions. However, we can calculate date functions on the fly by dynamically transforming the Date column in your report with SQL. For example, we can easily convert a date to the corresponding week start day.

We'll be utilizing the Email Send Calendar table’s Day column as our date source. You could use this configuration with any report attribute that provides date information. Let’s break down the week start day Insight SQL formula step by step: