Marketing Ops Survival Series – Leveraging Shared Content

As marketers, we strive to deliver the most relevant content to the right audience at the right time. That means campaigns are rarely “set it and forget it.” Ever-changing business priorities, emergency communications and even mistakes mean that digital marketers need to adapt on the fly.

Luckily, Eloqua offers multiple tools that help marketers optimize their time and ensure campaigns are scalable. One of these tools is Eloqua Shared Content, reusable snippets that you can create once, then reuse in emails and landing pages. It allows you to build once and reuse everywhere for your most valuable common pieces of content.