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Short Form, Long Form, or Progressive Profile Form?


As marketers, we battle the age-old conundrum of the best form approach for our stakeholders. And the introduction of progressive profiling hasn’t made the decision any easier. In this blog, we’ll discuss use cases that can help you decide the best option for your audience.

When we take form capture down to its basics, it’s really a data discussion. So, the initial question we should ask is: What data do I need to create or build upon a profile? From there, let’s dive in.

Short Forms

This use case is probably the most popular. It reduces friction and end-user anxiety when trust has not yet been established. Forms usually range from 3 to 5 fields and require typical demographic data, such as First Name, Last Name, Email Address, Company Name, and Title. A short form is a great start to building a profile.

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