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Switching from Third-Party Cookies to First-Party

edited May 8, 2024 12:36PM in Eloqua 2 comments

Thinking of switching from third-party cookies to first-party cookies? Then you are in good company, as most companies are in the same boat. Let’s review what third-party cookies are, what first-party cookies are, and how to switch.

When you visit a website where Oracle Eloqua asynchronous tracking scripts have been deployed, cookies are placed in your browser. Cookies help websites remember information about your visit and personalize future visits.

In a first-party cookie implementation, the domain of the browser cookie is the same as the domain being visited. For example, if you visit and the domain of the cookie placed on your computer is

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