Did you do your spring cleaning? Archiving Assets in Eloqua

It’s never too late to do spring cleaning! Just like cleaning your house, you need to declutter and organize your Eloqua assets. You may already run yearly re-engagement campaigns, or delete hard bounced and unsubscribed contacts every quarter, to keep your contact database clean; incorporate asset archival into your regular refresh activities to keep your asset library clean, too.

While formal archiving is currently limited to emails and forms, that doesn’t mean you should ignore outdated assets in areas like segments, landing pages, and campaigns. Make a folder titled “Archive” in each section, prefix “zzz_” in front of the asset names and move outdated assets there. This will make it easy to determine what assets are outdated and shouldn’t be used and help with the clutter.