To build quality data, find your blind spots

Gone are the days of batch and blasting your entire database – prospects and customers expect tailored messages based on who they are and their interaction with your organization. This is why it is more important than ever to have a data strategy and work toward data enrichment and standardization. The cleaner, more consistent, more complete your data, the more opportunity you have to send the right message to the right person at the right time!

I want to highlight a great way to get started on your data strategy. Before you can put a plan into place to enrich and standardize, you’ll want to start by pulling reports that show where your data is lacking. This will help highlight where your data is now and provide a starting point for your journey.