What’s in a name? It depends on your needs

Digital marketers know that governance can make or break a data platform. There’s nothing more frustrating than coming up on a deadline and struggling to find the asset you know is exactly what you need. The reality is, we don’t have time to think about database maintenance every day. That’s why it is essential to establish—and stick to—a sensible naming convention that serves your organization.

Naming an asset is easy. Any user who can create or edit can name or rename an email, landing page, form, or campaign. The difficult part is deciding what should go into that name.