Developing a Campaign Checklist

Launching a marketing campaign can feel overwhelming. With all the moving parts involved, even the most experienced professionals can lose sight before activation. That’s why many Eloqua clients rely on detailed checklists to ensure every aspect is covered before hitting the 'activate' button.

When used correctly, campaign checklists can help marketing teams ensure they are keeping track of business processes. Campaign checklists can’t foresee the needs of every campaign, but having the foundational aspects documented and reviewed can go a long way in reducing the number of errors post activation.

Developing a campaign checklist often takes time and experience. Previous errors, business practices and general knowledge of email best practices are often the baseline for developing one. Below are a few items to consider when developing your campaign checklist.