Auto Meta Tagging Rules

Hello!

I would appreciate your help with the following behavior I observed when I attempt to create auto meta tagging rule.

The tags get populated only on some of the pages. The pages where the tags exists and they are valid (the formatting on the website is correct example: <meta name="BA" content="Example Example"> ) are not getting the tags populated in Eloqua. I also tried getting the meta tags using the "keywords" instead of custom but it also fails = nothing is pulled to Eloqua.

Do you happen to have any advice what could be the cause? I am also attaching the screens.