Analytics Excellence Series | Finding Actionable Insights in Agent Reporting (with sql sample)

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In the dynamic world of digital marketing, optimizing your data processes is essential. One effective way to achieve this is by creating actionable insights using custom measures in Eloqua Insight's Agent Usage Overview reports. Let's explore how you can do this and include some practical examples.

Custom Measures in Agent Usage Overview Reports

Analyzer users can edit the Agent Usage Overview report to include custom measures. These measures provide deeper insights into the performance and scheduling of your agents. Here are some examples of custom measures:

Custom Formula to Calculate Agent Runtime Frequency