Using Optimizely as the CMS platform

Summary:

I would like to hear from anyone in the community who is currently using Optimizely as their primary CMS. Specifically, I'm interested in your experiences with the Optimizely CMS itself, and most importantly, how the integration with Oracle Eloqua is working for you. I'm keen to understand the benefits, challenges, and any best practices or lessons learned.

Content:

I'm curious to learn how you leverage your Optimizely-Eloqua setup for form submissions and personalized experiences, especially concerning data flow and audience segmentation in Eloqua. Any feedback on the ease of integration, developer effort required, and overall marketing team efficiency gains would be highly valuable.