Improving Data Quality: Tracking and Correcting Incomplete Form Submissions in Eloqua

Form submissions are the foundation of lead capture and campaign personalization in Eloqua. But when critical fields like Business Phone, First Name, or Company are left blank, the quality of your data suffers. Worse, Eloqua’s reporting structure makes it tricky to even see those blanks, because if a field is skipped, Eloqua often doesn’t create a row for it at all.

This article shows you how to reliably detect incomplete form data using a reusable formula in Eloqua Insight. With this approach, you can identify problem areas and take corrective action, such as applying field validations or redesigning forms.