From Broken Links to Brilliant Data: How Two Marketers Beat Eloqua’s Tracking Trap

Jessica and Kaitlin thought they had personalization nailed. But when their URLs broke and tracking vanished, they discovered a clever redirect solution that saved their campaign.

When Personalization Meets Frustration

Personalized links are supposed to make marketing emails feel seamless and relevant. They promise a tailored experience for each recipient, guiding them to the right destination with a single click.

But for Jessica and Kaitlin, two seasoned Eloqua marketers, personalization came at a steep cost: broken URLs and missing click data. Every test email looked perfect in the editor, yet once delivered, the links failed or refused to track.

The result was a dilemma familiar to many marketers: personalization without analytics, or analytics without personalization. Neither option was acceptable. Their story begins here, with a problem that seemed impossible to solve.