When Silence Isn’t Fatigue: Technique C for Re‑Engaging Unengaged Contacts

Fatigue gets a lot of attention, and it should. Fatigued contacts are overwhelmed, and respecting their limits protects your deliverability and your relationship with them. But fatigue is only half of the story.

The other half is silence.

Some contacts are not fatigued at all. They simply have not engaged in a long time. They are not overwhelmed. They are not oversaturated. They are just quiet.

And quiet contacts require a different strategy.

This is where Technique C comes in.
If Blog 1 focused on protecting fatigued contacts, Blog 2 focuses on bringing back the ones who have drifted away.

⚠️Disclaimer: Before we continue….