From Chaos to Clarity Part 3: Operationalizing Data Governance in Eloqua

If Part 1 explained why data governance matters, and Part 2 walked through the tools Eloqua gives you to clean and standardize your data, then Part 3 is where everything comes together. This is the moment where governance becomes operational. It is where your rules, standards, and cleanup logic turn into a living system that runs every day behind the scenes.

A healthy Eloqua database is not the result of a one‑time cleanup project. It is the result of a framework that is always on, always listening, and always improving. In this chapter, we explore how to build that framework using Program Canvas, listener services, governance processes, and ongoing monitoring.