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Using Eloqua’s Reporting API More Intentionally: Analytics Grade Insights in the AI Era

in Eloqua

Eloqua’s Reporting API is the analytics layer of the platform. REST provides real time access. The Bulk API provides high volume operational data movement. The Reporting API provides structured, historical, Insight aligned data that analytics teams, BI platforms, and AI models depend on. In the AI era, this layer becomes essential because models require clean, aggregated, contextualized data rather than raw event streams.

This blog focuses on using the Reporting API intentionally. It explains how OData endpoints work, how to build efficient queries, and how to integrate reporting grade data into modern data pipelines.

1. The Reporting API in Eloqua’s Data Architecture

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