The Eloqua CDO Design and Governance Checklist

Preparing Eloqua for the AI Era: Reference Guide

This checklist distills the entire series into a single, practical framework you can use when designing, reviewing, or governing Custom Objects in Eloqua. It is designed for architects, admins, developers, and marketing operations teams who want a fast way to validate that a CDO is structured for segmentation, personalization, automation, reporting, and AI.

This is the blueprint for building Eloqua data models that stay clean, scalable, and AI ready.

1. Purpose and Scope

A CDO should always begin with a single, clear purpose statement.

• Is the purpose documented in one sentence?
• Does every field support that purpose?