Simple Explanation of Strict Mode Tracking

1. What Strict Mode Tracking Means

Strict Mode = Eloqua will NOT track a visitor until the visitor gives consent.

Normally Eloqua tracks visitors automatically using cookies. With Strict Mode, the tracking script waits for user permission first.

Purpose:

• Privacy compliance (GDPR / cookie laws)
• Respect visitor consent
• Prevent unauthorized tracking

2. Normal Tracking (Without Strict Mode)

Example: A visitor goes to: www.company.com/products

What happens:

1. Eloqua script loads
2. Cookie is created automatically
3. Eloqua tracks:

• pages visited
• time spent
• downloads

4. If the visitor later submits a form, the activity is linked to their contact profile.

Note: Two important things to know about Strict Mode: