HOW TO: Eloqua Email Open Consent Tracking [July 2026]

Recent guidance from regulators in France and Italy has increased focus on consent and transparency for email tracking pixels, especially where email-open data is used for marketing measurement, optimization, personalization, or profiling. As we've had numerous customer inquiries, we've created this informational post to provide insight and guidance.

Eloqua provides capabilities customers can use to support their compliance approach today, including email-level tracking controls, custom fields, custom objects, segmentation, campaign decision logic, templates, and Master Exclude.

Customers should review their use of email tracking with their legal and compliance teams to determine how Eloqua should be configured for their specific use cases and jurisdictions.