Per-Contact Send Time Optimization

David Gutelius

Motiva AI Per-Contact Send Time Optimization (STO) for Oracle Eloqua
Happy to announce we've released a new version of Motiva AI that automatically discovers the optimal send time for every contact in your contact db. Previously, we've covered Segment-level STO, which is still available when you're optimizing message variations and doing multivariate testing on the Eloqua canvas. This is a new custom action service and a drop-in replacement for any Eloqua Email step.

Using Motiva's Send Time AI is super easy.

1. Swap in the Motiva Send Time AI action service for an existing Eloqua Email step on your canvas.
2. Pick an email asset and any optional configuration settings.
3. Save and activate.

Motiva AI will run the step for seven days. It works by combining historical activity and live machine learning exploration to learn when to send for each contact. The more you use it, the more Motiva AI learns, and the better response rate.

Also: when you use the Motiva Send Time AI step, you no longer need worry about timezones. The goal is to discover the optimal send time policy regardless of where a contact sits in the world. No more complex, TZ-specific campaign pathways to manage.

In early testing we're seeing clear benefit in every campaign we run. More info is here. You can install the Motiva app here.

Sven Wasmer-Oracle

Hi David,

thanks for sharing the news! This sounds amazing

Cheer

Sven

David Gutelius

Hi David,

thanks for sharing the news! This sounds amazing

Cheer

Sven

Hi @Sven Wasmer-Oracle - yeah. It kind of is.

Alessandro La Banca

Hi @Sven Wasmer-Oracle - yeah. It kind of is.

Hi David,

Great post indeed. I am in process to install Motiva as well on my Eloqua instance.

Even if I run this feature for the first time Motiva will be able to understand the better time to send emails to my contacts? Is it able to analyze all the previous actions from my whole database?

Thanks in advance,

Alessandro

David Gutelius

Hi David,

Great post indeed. I am in process to install Motiva as well on my Eloqua instance.

Even if I run this feature for the first time Motiva will be able to understand the better time to send emails to my contacts? Is it able to analyze all the previous actions from my whole database?

Thanks in advance,

Alessandro

That's correct, @Alessandro La Banca - Motiva takes in whatever history exists and then additionally runs experiments to learn the best candidate send time slot for each contact.

greg.staunton

Hi guys, I have just put together a blog article on how to use the new Eloqua Send Time Optimizaiton feature here https://greg-staunton.com/eloqua-send-time-optimization - it isnt as powerful as the Motiva one though by a long shot.  David you gave me a demo of Motivo at the end of last year and you product is seriously cool, other folks it does a load more interesting stuff as well like A/B testing on crack! Straight from campaign canvas too.

Anyway David please reach out so I can write up a proper review of your tool.

Karim Jina

Hi guys, I have just put together a blog article on how to use the new Eloqua Send Time Optimizaiton feature here https://greg-staunton.com/eloqua-send-time-optimization - it isnt as powerful as the Motiva one though by a long shot.  David you gave me a demo of Motivo at the end of last year and you product is seriously cool, other folks it does a load more interesting stuff as well like A/B testing on crack! Straight from campaign canvas too.

Anyway David please reach out so I can write up a proper review of your tool.

I totally agree Greg. Add multivariate testing to the list of functionality that makes this plug-in a compelling game changer.