From Data to Decisions: Easy UTM Reporting in Eloqua Insight

This article is Part 3 (From Data to Decisions: Easy UTM Reporting in Eloqua Insight) of our Eloqua UTM Tracking & Reporting series. If you’re new here, you can start with this one or explore the full series for the complete journey from strategy to reporting.

Data without analysis is just noise.
In this final part of our series, we’ll show you how to take the UTM data you’ve captured and make it work for you in Eloqua Insight. From enabling your Custom Data Objects for reporting to building meaningful dashboards — and even advanced tricks for extracting query string parameters directly in Insight — this is where your tracking setup pays off.