Barefoot Shoe Innovator Bucks Tradition to Sprint Ahead

Posted by Barney Beal, Content Director
To take the next step forward on an ambitious plan to double its revenue this year and grow to £100 million within the next five years, executives at VIVOBAREFOOT knew they needed to make some changes to both their processes and systems.
An Unlikely Founder for a Barefoot Shoe Company
The global barefoot shoe company had an unusual beginning. VIVOBAREFOOT was founded by Galahad Clark and his cousin Asher Clark, descendants of the Quaker brothers who founded Clark Shoes seven generations ago. While shoes were the family business, Galahad and Asher had a fascination with going barefoot, particularly after a friend learned he could eliminate the pain he felt when playing tennis by going barefoot. They formed VIVOBAREFOOT with a mission to change the footwear industry based on one simple insight—shoes should let your feet do their natural thing. Every shoe features a patented, ultra-thin, puncture-resistant sole that protects the