Lancaster Bingo Keeps Winning by Sticking to the Basics

Posted by Barney Beal, Content Director
In the more than two decades that Aaron Noland has worked for the Lancaster Bingo Company, the basic business of the Ohio-based wholesale distributor of bingo supplies hasn’t changed all that much, he said. Sales reps meet with clients every week or every other week to talk about fundraising goals, and help them decide on which types of games to run to get there. Once they settle on supplies, reps place orders for bingo daubers, cards or pull tab games, and plan for delivery on 18-foot box trucks.
But behind that modest explanation lies some of the secrets of the longevity of businesses like Lancaster Bingo, which was founded in 1983 – no small feat for a company playing in a crowded space, which could have been swept up by the dizzying competitive forces that have buffeted its industry.