How Toad & Co. Devised a Winning Omnichannel Retail Strategy

Posted by Ian McCue, Content Manager
Modern customers don’t think in channels when shopping – they move between a physical store, online store and mobile app without a second thought.
Socially-responsible apparel retailer Toad & Co. saw this paradigm shift happening right before its eyes three or four years ago and began building a plan for the future.
“Mobile connectivity and the lack of differentiation across channels with consumers and the subsequent expectation for product everywhere, anywhere and pretty quickly is what led us down this journey to build a better customer experience,” Kelly Milazzo, VP of Operations at Toad & Co., said.