The Key Drivers and Challenges to International Growth: A Finance Team’s Perspective

Posted by Lauren Davies, EMEA Campaign Marketing Manager
International expansion is a proven recipe for growth, but it comes with its own set of challenges.
A recent survey from Frost & Sullivan and NetSuite found that 27 percent of European firms point to international expansion as an obvious growth opportunity for their business.
In a recent webinar, Thomas Sutter, from NetSuite’s Global Solutions Centre of Excellence, said he was surprised to learn that this statistic is not higher.
“Expanding a business outside of the initial headquartered country opens up so much more,” he said. “There is the obvious market size increase for sales opportunities, but also more efficient economies of scale, which helps to diversify so you’re not reliant on just one market.”