When Sales get Serious: As B2C Sales Surge, elope Plans Thoughtful Growth Strategy

Posted by Barney Beal, Content Director
Here’s a quick dare. Head to www.elope.com. Search for any of this combination of the company’s custom-designed hats: the light up anglerfish jawesome hat, the racing reindeer plush helmet or the delightfully simple (and best-selling) pig kit.
Now, try to not smile.
Making sure no one could win that dare and that “Everybody’s Laughing on Planet Earth” (which is what “elope” stands for) was the mission of Kevin and Keith Johnson when the brothers launched the company as a kiosk in a Colorado Springs mall decades ago.
The brothers created elope “to share their love of laughter and style with the world,” according to the company’s website. And “more than 25 years later, that same joy of adventure, desire to make people happy and passion for creative costuming inspires every decision we make.”