Oracle Responsys Feature Kit: Optimizing email campaigns with Responsys multivariate testing (MVT)

Nicola Cooper-Oracle
Nicola Cooper-Oracle CX Marketing, EMEAPosts: 37 Employee
edited May 2, 2022 2:23PM in Responsys

Learn more! Be sure to explore all of our Oracle Responsys Feature Kits

With Oracle Responsys Multivariate Testing (MVT), your marketing team can test multiple versions of email campaigns to determine the one that performs the best.

Within each campaign version, you can test different email components such as subject line, from name, images and content components. All this without creating separate campaigns or using 3rd party tools.

To help you understand the Oracle Responsys multivariate testing capabilities, we have assembled three key resources for you. We refer to these collectively as a Feature Kit, and they will take less than 30 minutes for you to review:

  • Short (2 minute) video overview of multivariate testing, expected benefits, implementation, and proposed next steps.
  • Single page 'Do You Know About Oracle Responsys Multivariate Testing' document that highlights expected benefits and includes links to additional resources for Users and Administrators.
  • Four page 'Best Practices for Optimizing Email campaigns with MVT' document that shares recommendations and information to guide your Administrator with setting up MVT.

Check out these feature kit components and let us know what you think and how you get on. We’d love to hear from you.

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Oracle Product Development, CX Center of Excellence Team and CX Product Management, Oracle Responsys

Post edited by Wilson Zhu-Oracle on