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We’re excited to announce that the 2025 Community Recap is now available! This special recap highlights the amazing contributions and achievements of our members over the year and celebrates the collective success of our community.
Check your personalized recap to see the impact you made in 2025 and how your efforts helped shape our community’s growth and success.
View Your 2025 Community Recap
Thank you to everyone for your passion, collaboration, and support. Here’s to building an even stronger community together in the year ahead!
Season’s greetings to you and yours! As we head into the holidays (December 24 – January 4), we want to take a moment to celebrate the incredible strength and collaboration within our community. Even during the break, you can continue to benefit from connecting with peers, searching related threads, posting your questions, and marking helpful replies as “Accepted” in the Support Community.
Please note our dedicated team will be on reduced coverage during this time, and regular responsiveness will resume on January 5. Wishing you a joyful and restful holiday season!
-The NetSuite Support Community Team
Personalization in Retail: Making Your Customers Feel Special
Posted by Kelly Scott, Retail Industry Marketing Lead
Personalization and customization seem to be the top buzzwords on the tip of analysts tongues these days. And rightfully so. Consumers expect highly personalized shopping experiences from retailers and are willing to spend more money for it. However, there seems to be a disconnect of perception when it comes to retailers, consumers and the personalization experience they are getting, according to a recent study by Oracle NetSuite in partnership with Wakefield Research and The Retail Doctor, a retail consulting firm created by expert consultant and business mentor Bob Phibbs.
In the global study of 1,200 consumers and 400 retail executives across the US, UK and Australia almost half of consumers (42 percent) – and almost two-thirds among the Millennial demographic (63 percent) – stated that they would pay more for improved personalization, while only 11 percent of retail executives fully believe that their staff has the tools and information needed to give consumers a personalized experience. Why is there such a huge gap between consumers and retailers and how are they solving it?
Regards,
@Robert Nedelkow-Oracle | NetSuite Support Community Administrator
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